Gaga refers to her music as “soulless electronic pop” and says things like “we’ve already killed everything” and “the apocalypse has already happened.” Her sensational aesthetic has a divisive effect and tends to generate one of two reactions: She is either the most awful, most infuriating cretin ever to crawl out of corporate entertainment, or she’s an ingenious Warholian synthesis of David Bowie and Madonna with admirable Jay-Z-style business savvy.
Both positions overlook why the Gaga “fame monster” is a significant development in pop culture: Her persona is so infectious because it is the most accurate reflection we have of capitalism’s mutagenic effects on the human form and psyche. Her music is just a pretense, a rationale for her celebrity. She is the bizarro Paris Hilton. The manipulation of capital is her true art, and the “Haus of Gaga” is not a fashion/performance collective but a new breed of PR firm.
1:34: Heartbeats earphones.
2:06: Virgin Mobile.
2:17: Diet Coke.
4:15: Virgin Mobile (again).
4:24: HP Envy ‘Beats Limited Editon’ laptop from Monster.
4:28: Plenty Of Fish dating site.
4:44: Chevrolet.
5:37: Polaroid.
6:24: Wonderbread.
6:36: Miracle Whip.
8:31: Polaroid (again).I’m not going to get too deep into it here but: this.
Bah. I rarely see eye-to-eye with Dog Doug. This is no exception. I didn’t buy her album. I got it for free. Just like everyone else. Every mainstream music video has product placement these days. Bitches gotta eat. And you can’t make a point by saying a few big words Paris Hilton. That doesn’t mean anything. They are both famous women… and the similarities end.
Adbusters needs to stop busting on people having fun.
